Frito Lay
Posted: Tue Mar 05, 2024 6:48 am
Frito Lay (Pepsico) didn't learn a damn thing from the Budweiser fiasco...
https://www.dailymail.co.uk/news/articl ... sador.html
Doritos is being slammed as the new Bud Light after hiring a trans influencer as a 'brand ambassador' despite the activist appearing to promote child sexual abuse in the past.
Spanish native Samantha Hudson - whose real name is Iván González Ranedo - is a singer and activist with over 30,000 subscribers to her YouTube channel. Her partnership with Doritos Spain, run by PepsiCo Spain, was recently announced.
Hudson, 24, has identified herself as 'anti-capitalist' and 'Marxist' in interviews, released a song critical of the Catholic Church and even said in one video that she is for 'the abolition of [and to] destroy and annihilate the traditional monogamous nuclear family.'
As a teen, she has also tweeted about wanting to do 'thuggish things' to a minor.
The partnership between Hudson and Doritos was quickly blasted online and many made reference to Bud Light's disastrous partnership with trans influencer Dylan Mulvaney - which saw Budweiser lose $1.4 billion in sales as a result.
The Daily Caller posted a screenshot of a tweet she allegedly made in 2015, when Hudson was 15, writing in Spanish about the seeming assault of a minor.
Another alleged post translates to: 'In the middle of the street in Mallorca in panties and screaming that I’m a nymphomaniac in front of a super beautiful 8-year-old girl.'
According to Newsweek, she has also been accused of mocking sexual assault victims, though Hudson herself has claimed she was sexually abused as a teenager in a 2023 interview.
Hudson's new partnership with Doritos was announced through a 50-second video called 'Crunch Talks.'
Social media users were quick to point out similarities to the Bud Light campaign and its impact.
'Doritos is about to get the Bud Light treatment,' wrote one user on X, formerly Twitter.
Another wrote: 'Just make flavored tortilla chips. You don't need to have a stance on anything other than that. It's not tricky.'
'Why are brands like Doritos being so self-destructive? Have they learned nothing from the Budweiser snafu? Let me guess, their advertising division is headed by a DEI hire?'
DailyMail.com has reached out to PepsiCo and Frito Lay for comment.
https://www.dailymail.co.uk/news/articl ... sador.html